“How are you? Hope you are great.” “Just checking in.”
How many times have you received an email that started like that and thought “Wow, this person really cares about me?”
How many times have you started an email like that because you heard email empathy matters, or because you don’t know what to say?
I know I’ve been guilty before, and I’m always looking to improve my email communications so I can help more people. Recently I came upon a cool tool called Lavender, and a cool person behind it, Will Allred. Lavender helps us write better sales emails, and Will does live email rewrites twice a month, and is an expert in sales emails that don’t suck.