During my first program, I shared some of my stories, and I told the starfish story and had quotes from lots of famous dead people. It went ok – but not great. I felt some connection with the audience, but I knew something was missing.
A couple years later, I had lunch with my buddy Steve Farber, one of my speaker heroes. He’s written some great books, and is an amazing and inspiring speaker. Steve heard me do a program a few months earlier, and I asked him what he thought. “You were in the zone for the first 10 minutes, and then you lost us. What was different about those first 10 minutes?”
I thought about it, and I realized it was me. I was telling my stories in the first 10 minutes, and then I moved to the advice of other people—people I felt were smarter than me, more successful than me, better than me in some way.
I asked Steve how I could one day “be like him.” You know, a successful best-selling author and speaker. He leaned in close to me, and in a whisper, he shared the words that changed my business and my life forever: “Be. More. You.”
I whispered back, in a tone that probably wasn’t very whisper-like: “What? Be more you? What the heck does that mean, Steve? Be more me? Who wants that?”
“Be. More. You. That’s all we want. We want your stories. Your experiences. Your expertise. Be more you. That is the secret to a successful business and a successful life.”
“How can I do that, Steve? How can I be more me?” I begged for the answer. I needed the answer.
And with that, I got three more brilliant words of advice from Steve: “Practice. Practice. Practice.”
I took my bomb moment from a few years earlier, and I knew what I had to do. I had to get on stage and do MY stuff, only my stuff. A year later, I gave corporate America my two-year notice for the first time. In 2010, I left corporate America to pursue my dream full time.
Be. More. You.
It really was that simple.
PS: If you enjoyed this, you may also want to listen in as I share more in a conversation on Thoughts That Rock being more you. Listen in as I share some more insights into how to be more you.