Sales and Leadership Insights

Signaling Buyer Safety with St John Craner

Selling to the customer is your most important metric – but how do you get there? How can you signal buyer safety so they feel comfortable enough with you to buy from you?

Join me for a conversation with St John Craner, author of How to Succeed in Rural Sales, as we talk about buyer safety, buyer psychology, and much more! Get a free copy of his book at Or buy the hard copy at Amazon:

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Phil Gerbyshak is the brains and eyeglasses behind Happy AF. I promise to share my most helpful insights with you right here and make it worth your while.