What should your brand be all about? Bobby Gillespie says start with whatever you give a crap about.
And if you’re starting out – start here: start writing your point of view on things relevant to your business, career, and interests. Don’t be afraid to be a contrarian, be provocative, or piss some people off.
Join me for a conversation with Bobby Gillespie, branding expert and author of Build Your Brand Like You Give A Shit: Embrace your purpose and unleash your potential.
